Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

PNG Jewellers opened its first Bihar showroom in Patna on December 7 2025, marking eastward expansion, serving existing regional customers, and increasing its national retail footprint to 65 stores nationwide.

Senco Gold & Diamonds announces a special ‘Infinity Abundance’ campaign from November 5-11, offering exclusive cashback on gold and attractive discounts on diamonds, inspired by the prosperity and manifestation energy associated with the 11:11 date.

India’s festive gold demand is likely to dip this year as soaring bullion prices threaten to dampen jewellery purchases, industry experts warn.

Innovative booking schemes are giving customers confidence to shop worry-free ahead of Dussehra and Dhanteras.

Limelight Lab Grown Diamonds, India’s largest and fastest-growing lab-grown diamond jewellery brand, has announced the launch of its latest brand campaign, “Let’s Get Real”, featuring actor, entrepreneur, and wellness advocate Shilpa Shetty as both brand ambassador and strategic investor.

Tanishq, the jewellery brand from Titan Company Limited and part of the Tata Group, has announced a collaboration with Gemological Science International (GSI) to enhance gemological knowledge across its retail and corporate teams in India

Marking 85 years of excellence and trust, D.P. Jewellers has added another glittering milestone to its legacy with the launch of its 11th flagship showroom — the second in its hometown, Ratlam

IIJS Signature 2025, hosted by GJEPC in Mumbai, has emerged as a landmark event in the jewellery industry, drawing over 25,000 trade visitors from 800+ Indian cities and 60 countries, with more than 1,500 exhibitors and 3,000 stalls. The event, which opened its doors in Mumbai today, underscores India's rising prominence in the global jewellery market, blending craftsmanship with cutting-edge technology and international collaborations

This launch brings the global jewellery brand’s showroom count globally to 350

This step also makes the brand the first Indian jewellery retailer to begin operations in Canada