Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

BlueStone-backed Ethera launches Akshaya Tritiya Edit on April 10, 2026, repositioning festive jewellery buying in India towards everyday wearability, amid evolving consumer preferences beyond traditional gold-led purchases.

De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

PNG Jewellers opened its first Bihar showroom in Patna on December 7 2025, marking eastward expansion, serving existing regional customers, and increasing its national retail footprint to 65 stores nationwide.

Senco Gold & Diamonds announces a special ‘Infinity Abundance’ campaign from November 5-11, offering exclusive cashback on gold and attractive discounts on diamonds, inspired by the prosperity and manifestation energy associated with the 11:11 date.

India’s festive gold demand is likely to dip this year as soaring bullion prices threaten to dampen jewellery purchases, industry experts warn.

Innovative booking schemes are giving customers confidence to shop worry-free ahead of Dussehra and Dhanteras.